Where to Publish Writing

Where to publish your content

There are two major types of content you can create:

  1. evergreen: essays, guides, blogs
  2. timely: newsletters, articles, twitter

Both are fine for building professional capital. It's a matter of preference.

Evergreen content

Evergreen content are things like ebooks, blogs, guides (like this one!) that stay relevant for awhile after they are written. There's no length requirement to evergreen content, but they do tend to be longer. Between an article and a book, they will feel closer to a book. Evergreen content takes more time to create at first, but then little to no time to maintain. Content like this will get an initial bump when you first share it, then will drop back down and slowly pick up readership over time as more people discover it.

News articles, latest trends, what's happening today are examples of things that are not evergreen content because they will only be relevant for a week or so. There's no time limit on what's required, but it's generally something you expect to be just as relevant when it was published as it will be a few months later.

When you write content like this, it's generally better to write your content in a dedicated location and then share it out on social media. As long as your content is thematically organized somewhere easily accessible, you're good to go. For example, don't mix it with personal news or posts about your new puppy. Keep the theme consistent and clear for your readers.

Some options for hosting evergreen content:

  • Create your own site. Wix and Wordpress are popular site creators.
  • Medium has a fast publishing experience, but you'll need to disable paywalls to prevent annoying popups. It's also less geared towards evergreen content and more towards continuous and latest content.
  • Lumenful is designed for evergreen content. We use this ourselves!

Timely content

Timely content are written to maximize current interest. They are typically written in the form of newsletters, articles, and twitter. For example, the news is timely content. A news article is only relevant for one week. Timely content doesn't last for too long after it's written. Content like this is optimized exclusively for getting the initial bump because afterwards it loses relevance.

Timely content is also often continuous. There's also some expectation of frequently adding content on a regular basis. You might include things like what happened this week or analysis of something current. Timely content will take less time to create each piece, but significantly more time to maintain as you will need to produce a stream of new content.

Some options for hosting timely content:

  • Medium is designed very well for timely articles. You can also look to syndicate with publications.
  • Ghost lets you create highly customizable blogs.
  • Revue is a newsletter tool. It's plugged into Twitter so you can easily integrate.
  • Substack is a paid newsletter tool (you don't have to charge).

Going paid

Charging a price for your content can work for building professional capital. Usually, this only works when you have actually built up an audience. The audience doesn't need to be huge, just interested enough. Free is better for audience building, but paid is better for capital building.

It's a very strong signal to the industry if you are producing content so valuable that others have actually paid for it. There's a reason why many successful people in every field tend to produce paid books. Doing so can be a huge professional capital boost. You don't need to wait until you're successful to do so, but you will need a modicum of an audience to start.